Beyond the Pitch Deck: How Vision and Grit Drive Real Innovation in MedTech Entrepreneurship By David Ferrera, Lake Forest, CA
The Limits of a Pitch Deck In the world of medical device entrepreneurship, I have seen countless founders spend months perfecting a pitch deck. They focus on slides, graphics, and projections, hoping to impress investors. While a pitch deck is important, it is not what ultimately drives success. I have learned that vision and grit […]
The Venture Studio Model: Redefining Entrepreneurship in the Medical Device Industry By David Ferrera, Lake Forest, CA
Understanding a New Approach to MedTech Innovation Over the course of my career, I have been part of companies that were built in garages, in spare office corners, and eventually in fully equipped engineering labs. I have seen medical device startups rise, pivot, and sometimes fall. Through all of those experiences, one lesson always stayed […]
Founders in the Operating Room: Why Physician Partnerships Are the Secret to MedTech Success By David Ferrera, Lake Forest, CA
Where Innovation Truly Begins If you want to understand how medical innovation really happens, you need to start where the action is, the operating room. The best ideas in the medical device industry rarely originate from a corporate meeting or a PowerPoint presentation. They are born in moments when physicians face challenges that limit what […]
The Entrepreneur’s Lab: How to Build a MedTech Company from Idea to Exit By David Ferrera, Lake Forest, CA
Seeing Opportunity in the Operating Room In my nearly three decades in the medical device industry, I have learned that the best ideas rarely come from a boardroom. They come from the operating room, the clinic, or the interventional suite. The most meaningful innovations start when a physician sees a problem that no one has […]